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The Profits and Power of Direct Mail
If you print anything that is delivered through the mail then you can't afford to miss this exciting Fineline University event!
Fineline has once again secured a nationally renowned subject matter expert to come to Indianapolis for our Fineline University series. Mary Ann Bennett will join us in August 2010 to help Fineline customers communicate more effectively via direct mail—the leading choice of direct marketing channels. Mary Ann is founder of the Mailing Training Institute and has over 30 years of experience focused on education, production and marketing for the mailing and print industries. She is nationally recognized as an expert on USPS postal automation; is a frequent speaker at direct marketing conventions and communication forums; and is a regular contributor to national publications.
| When: | Wednesday, August 25, 2010 |
| Times: | Morning Session (8:30am–Noon)
Afternoon Session (1:00pm–4:30pm) |
| Where: | Fineline Printing Group |
| Cost: | Complimentary |
What You Will Learn
Attendees will gain valuable knowledge and insight for their direct mail efforts and leave with a sense of empowerment, energy, and excitement. There are two sessions and attendees can attend one or both. The morning focuses on the critical role of customer data and the importance of customizing content, while the afternoon session focuses on campaign and mail piece design. There will be two breakout workshops where Mary Ann will evaluate and suggest improvements to specific audience mail pieces that they bring to the session. All attendees will receive a detailed program book containing the presentation slide deck, educational content, templates, articles, and more.
Who Should Attend
This curriculum is geared towards professionals, whose jobs rely on effectively targeting and communicating with their customers, members, etc., including:
B2B and B2C Marketing Managers and Directors
Communications Managers and Directors
Advertising Agency Staff
Development, Membership, and Fundraising Staff
Consultants to Non-Profits
Agenda
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Morning Session
(8:30am–Noon)
List Hygiene / Maintenance
Variable (Personalization and Customization)
Purchasing Lists
Sustainability
Workshop
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Lunch Break
(Noon–1:00pm)
Lunch is on your own. There are dozens of restaurants close to Fineline. As well, optional tours of Fineline’s facility will be available.
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Afternoon Session
(1:00pm–4:30pm)
Campaign Design
The Offer
Measuring ROI
Online Integration
Mail Piece Design
Testing
Workshop
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Speaker Background
Mary Ann Bennett
Mary Ann Bennett is the President and CEO of The Bennett Group, Inc., and founder of the Mailing Training Institute. The Bennett Group is the nation's only privately-held training and consulting firm that specializes in the development, production and presentation of educational products and services for the direct mail industry.
She has over 35 years of experience focused on education, production and marketing for the mailing and print industries. She is a 2009 Women of Distinction Award winner given by Outputlinks, which recognizes the many contributions, achievements and successes of stellar women in the High Volume Transaction Output (HVTO) industry.
Mary Ann is nationally recognized as an expert on USPS postal automation; is a frequent speaker at direct marketing conventions and communication forums and a frequent contributor to national publications whose reader base includes the mailing and print industries. The charter of her firm is to take mailing industry-related educational and training materials to new and exciting levels of access and availability.
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If you have any questions, comments, or experience any technical difficult while using this form, please contact Jill Wangler at 317.872.4490 x228.
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