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Healthcare Marketing in 2011:
Lead, Strengthen, Differentiate
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Healthcare Marketing in 2011

Lead, Strengthen, Differentiate

If you handle the marketing and communications for a healthcare organization you MUST attend this exciting Fineline University event!

Download Fineline University Overview

Now, more than ever, healthcare marketers have a diverse array of tools at their disposal to promote the awareness of and interest in their organization. Our first Fineline University of the year will help you "lead, strengthen, and differentiate" your efforts in 2011.

Join other professionals and spend the day learning timely and strategic information to sharpen and expand your marketing efforts. Our highly experienced and acclaimed presenter will move participants to reflect on their current marketing approach and to action in ways you may never have imagined. You’ll leave this day and begin reaping the benefits of attending immediately.

This illuminating day is filled with practical, idea-packed sessions so you can tailor the day to fit your hospital or healthcare systems’ needs. This winning combination delivers a wealth of information, how to-tips, techniques, strategies and more! And, all attendees will receive a detailed program book containing the presentation slide deck, educational content, templates, articles, and more.

Don’t miss this opportunity!

When: Wednesday, March 23, 2011

Time: 9:00am–4:00pm

Where: Fineline Printing Group

Cost: Free

What You Will Learn

Ways to capitalize on the trends shaping healthcare marketing, including social media, healthcare reform, the aging consumer, and much more
A renewed understanding of the importance of your brand, differentiating from your competition, and the things you can do to increase your brand’s equity
New perspectives on the evolving role of healthcare marketing and how to better engage your customers

Who Should Attend

This curriculum is geared towards professionals in hospitals, academic medical centers, healthcare systems, and medical group practices:

Optional Lunch and Learn

Navigating the Legal Hurdles in Healthcare Marketing,
sponsored by BAKER & DANIELS LLP

Speaker Background

Fineline Printing Group has once again secured a nationally renowned subject matter expert to come to Indianapolis for our Fineline University series. Fineline has hired SkillPath Seminars—the premier provider of business training in the United States--to create and lead a custom training program for you: central Indiana healthcare marketers.

SkillPath Seminars is the premier provider of business training in the United States. SkillPath builds customized training programs and delivers more than 3,500 courses to 80,000 employees each year–at Fortune 500 corporations, small businesses, government agencies and not-for-profit organizations.

In a matter of seconds, award-winning business executive Monica Simpson will prove she’s a master communicator. That’s all it takes for her to grab your attention, put you on the edge of your seat, and inspire you with take-action-today techniques. Her varied background includes corporate responsibilities with the Coca-Cola Company and with DBM. As a trainer and coach, she has extensive training for many top healthcare organizations, including West Virginia University Hospital, Bayer Healthcare, American Health Network, King Pharmaceuticals, FedEx Ground, Mount Nittany Medical Center, Johnson & Johnson, Franklin Square Hospital Center, and Carnegie Mellon University.