| Green Marketing Green marketing. It’s all the buzz; and it should be as people and businesses do their part to act responsibly towards our environment. Electronic communications, such as e-newsletters or blogging, are often seen as being green-friendly. But that’s not entirely true. Consider: - It takes the power of 5 nuclear power generators to keep 1 billion people on the Internet.
- In the US alone, idle computers cause power companies to release 20 million tons of carbon dioxide annually (equal to 4 million cars on the road).
- Only 18% of electronic devices are recycled properly (e-waste is our single largest toxic waste).
Print communication is not only effective, it is a responsible choice. Did you know the forest land in the US has increased 10 million acres in the last 20 years? (Go here to read more facts about print’s responsible efforts.) So, if you are looking to be greener with your direct marketing, there are many ways to do this.
Click here for our top 5 tips.
The Truth about Newsletters Newsletters are one of the most effective marketing and loyalty-building tools for a business or organization. Newsletters “connect” potential buyers to your business in a way that most conventional advertising never will. If the content is fresh and relevant, people love to read them! Providing your customers with a periodic newsletter is an easy way to build loyalty, goodwill, and devotion to your company. You might think that printing in-house will be less expensive; however you might be surprised how price competitive some suppliers are. And by choosing an outside printer you will save time, stress, and possibly get some great tips on how to use your newsletter as a powerful marketing resource for your company. Commercial printers have a lot of experience with newsletters and are happy to share those tips they have learned. Click here for a list of 3 newsletter tips and ideas you might find helpful.
Evaluating Your Customer Relations There is a lot that goes into maintaining positive customer relations. Unfortunately, you won’t be able to satisfy everyone all the time. Fineline has a 99% customer satisfaction goal because we understand this simple fact. However, that doesn’t mean you shouldn’t try. One-time customers can turn into loyal customers if the right attention is paid to them. Make your customers feel valued and appreciated, and they will be hard-pressed to go anywhere else.
Click here to learn how you can improve your customer relations.
Some Habits Are Meant to Be Broken The workplace is a unique blend of talents and personalities. Each company is made up of individual people who have to figure out the best way to work together in a productive manner. One of the best ways to make this happen is to take responsibility for yourself and be sure that you aren’t part of the problem. Everyone has some weaknesses in their work behavior that they need to adjust, and they often extend beyond simple annoyances (such as eating a smelly lunch at your desk) and become problems for your career.
Click here for 10 work habits that you should try to break. |
