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June 2010
0QUICK READ

FEATURED QUOTES

"The bigger a man’s head gets, the easier it is to fill his shoes."
—Henry A. Courtney

"The worst mistake a boss can make is not to say, ‘Well done.’"
—John Ashcroft

"There’s more credit and satisfaction in being a first–rate truck driver than a tenth–rate executive."
—B.C. Forbes


FAST FACT

Six of 10 small businesses believe traditional marketing and advertising methods are more effective than web-based counterparts in bringing in customers. Get more fast facts here.


DID YOU KNOW?

  • In 1800, only 50 cities on Earth had a population of more than 100,000.
  • The first coins minted in the United States, the silver dollar and silver half–dollar, were issued on October 15, 1794.
  • Hawaii is the southernmost state in the United States.
  • Tongue prints are as unique as fingerprints.

BRAND BUILDER DEAL

Mini Fan

Price Cut: 30% OFF! As low as $1.12¢ each.
Let your customers cool off with a classic mini fan with your brand on it. This small, battery-operated fan with soft foam blades is perfect for any outdoor event. Each fan includes 2 AA batteries. Get details.
0FEATURE ARTICLE

Competition Doesn't Have to be the Enemy

Your company wants to stay competitive. What if instead of fighting against your competition, you formed a strategic alliance that bolstered your sales as well as theirs? Joining forces with businesses that provide similar products and services may be one key to increasing your bottom line.

Read full article.

0QR CODES

QR Codes: Free tools to increase response, sales, and your bottom line

A QR Code is a matrix code (or two–dimensional bar code) that can be scanned with mobile technology to automatically launch a website containing product or marketing content.

Read full article to learn about usage, benefits, and common applications.

0MAIL ADVISORY

Fineline Printing Group Enters Business Alliance with USPS and Enhances Mail–Related Services

Fineline has entered into a business alliance agreement with the United States Postal Service® to further strengthen one of our core services—direct mail. Specifically, this agreement fosters a reciprocal business relationship between the Fineline and the USPS business development teams. The two groups help educate each other on their respective competencies and jointly help their customers tackle their marketing and communications goals via direct mail.

Read full press release.

04 TIPS TO MARKET FOR LESS

Although the economy is on the mend, many marketers are still feeling the pinch on their budgets. If you are one of them, here are four tips to make your dollar go farther:

  1. Focus your efforts. Concentrate your marketing budget on just one or two areas. Choose methods that offer you a solid return, and track results so you can adjust quickly if needed.
  2. Barter. If you offer a product or service that members of the local media might find useful, negotiate a trade for free advertising space or airtime.

Read all tips.