|
0BRAND BUILDER
Lip Balm
 PRICE SLASH:
33% OFF! As low
as $0.61 each.
Maximizing brand exposure doesn't need to be expensive. Customized lip balm is a fun and unique giveaway for your trade show or next event—especially as winter begins to roll in! Full color label covers the SPF 15 lip balm in white tube. Beeswax base, PABA Free, and USA Made in an FDA Compliant Facility. Get details.
For other promotional items and corporate apparel via our online catalogs, click here.
0QUICK READS
DID YOU KNOW?
- It wasn’t until the Civil War that "right" and "left" boots were made. Before that, boots were the same shape for each foot.
- You are more likely to have a bad dream if you sleep in a cold room.
- Cranberry Jell–O is the only kind of Jell–O that is made from real fruit, and it is only available for purchase in November and December.
- The phrase, "Always a bridesmaid, never a bride" originated from an advertisement for Listerine mouthwash.
- The giant squid’s eyes are the size of a volleyball and their bodies can be as long as a school bus.
GUESS WHO I AM.
Born in Albany, Georgia, in 1947, this woman graduated from Albany High School in 1965.
She was married that same year and worked as a bank teller and homemaker. In 1989, she divorced her husband.
Left with only $200 to her name, she packed up her two sons and moved to Savannah, where she used the cooking skills she learned from her grandmother to start her
own catering business called The Bag Lady, where she prepared fresh sandwiches and other meals to sell to downtown businesses and doctors’ offices. Because she suffered
from anxiety and agoraphobia (the fear of public places) after being held at gunpoint during a bank robbery, her sons delivered the meals.
Her down–home, Southern cooking skills were wildly successful, causing her to quickly outgrow her kitchen and begin working for a local restaurant. The regional
specialties she provided became the talk of the town and influenced her to open her own restaurant, which received many accolades from critics and media alike.
She then wrote several cookbooks, appeared on QVC and The Oprah Winfrey Show to promote them, and later got her own cooking shows, for which she has won Daytime
Emmy Awards.
Who Am I?
FAST FACT
Young Adults Prefer Offline Marketing Offers
North American consumers in
the 18–34 year–old demographic prefer to learn about marketing offers via postal mail and newspapers rather than online sources such as social
media platforms... Read more.
|
0FEATURE ARTICLE
Making Group Projects More Productive
The benefits of working in groups are largely unquestioned in the business
community. Any business manager will tell you that many minds bring more usable ideas to the table, that working together spurs creativity, and that the
team atmosphere helps foster a proactive environment that can help any project more forward. Group work has pitfalls, though, which you should avoid.
There is a growing body of research that shows how group dynamics can sometimes
actually limit what ideas are shared, how those ideas are shared, and even how well certain ideas are received by the rest of the group.
The research that started it all was a psychological study published by Garold Stasser and William Titus in 1985. The researchers found that much of the time
spent sharing information in groups tends to be comprised of people telling each other things they already know. In other words: people tend to avoid bringing
up knowledge that is new or unique, thus limiting the growth of collective knowledge within the group.
Read full article.
0FINELINE UNIVERSITY KEY TAKEAWAYS
Variable Data Printing: Using Data and Technology to Drive Your Message Home and
Dollars to Your Bottom Line
October 2010
This is the second of four articles summarizing key takeaways from the August 2010 Fineline
University: The Profits & Power of Direct Mail and speaker Mary Ann Bennett of The Bennett Group. Next month’s recap will be on
Mailpiece Design Considerations and will be featured in our November Business Forum.
Direct mail is one of the most trusted and reliable
media available in which to communicate. Ads on television are bypassed with commercial-skipping technology. Do Not Call lists
block the message when it comes to telemarketing. Spam filters and pop–up blockers intercept the message via email.
If your recipient’s information is correct, your mailpiece will be delivered to that recipient’s mail box.
Variable data technology should be considered to make your direct mail communications more relevant and therefore impactful.
Your customers have unique personalities that relate to unique buying habits. When they are communicated in a unique way,
they respond better.
The data you have on the customer, whether it be demographics, preferences, interests, history, etc. can all help you
customize your mail messages to best match their responsiveness and buying preferences.
Read full article.
0MAIL ADVISORY
As you may have heard, the PRC (Postal Rate Commission) unanimously rejected requests by the
Post Office to raise postage rates in January beyond the rate of inflation. Essentially, they ruled that the USPS’ financial struggles were caused by a flawed business
model and not the recent recession–and that they did not show they had done enough work internally to justify asking consumers to pay more.
Find out what this means for you and what′s next.
0TARGET MARKETING’S DIRECT MARKETER
0OF THE YEAR: David Norton
By Heather Fletcher
It’s as if the senior vice president and chief marketing officer of Las Vegas–based Harrah’s Entertainment repeatedly chanted mantras such
as "It’s we, not I" and "There’s no ’I’ in team" before taking the lead marketing position three years ago at the now
52–casino, $10 billion international gaming empire.
But no. Those who’ve known Norton throughout the dozen years he’s been with Harrah’s say he’s genuinely humble—despite being a major
reason Harrah’s is known as a marketing superstar. Norton says this selfless, team–oriented attitude is one he looks for in others, as well. Otherwise,
the marketing overhauls he advocates—including centralizing marketing analysis in April 2009, saving Harrah’s $15 million to $20 million in its first
year; and becoming an almost pure–play direct marketing entity during the recession—might not yield the company as much profit.
"It’s a filter I have when I interview people," Norton says. "It’s just that ego factor. We want smart, aggressive people who are proud
and can challenge. But if there’s too much of an egomaniac factor, it’s just not going to work...
Read full article.
|
