Increase Direct Mail Response with PURLs
In today’s digital age, direct mail can be considered behind the times. However, it’s proven that consumers are more likely to visit your website with a mailed piece in hand. And, 14.2% of prospects visiting a site are there because they received direct mail, while only 1.5% of prospects visit because of an email.
One way to ensure success with your next mailer is to make sure the content is engaging and relevant. Utilizing a cross-media tactic, such as personalized urls (PURLs) is a great way to get your audience’s attention and connect them to your message.
Direct mail campaigns with PURLs use variable data printing which allows each piece to be unique. A PURL is actually a personalized link that takes one to a specific, customized landing page for each member of your audience. The page can be tailored to fit their particular interests and populate their specific information–essentially anything that you have in your database.
PURLs are measurable so you can track response and gauge interest via link clicks, downloads, survey submissions, and movement throughout the page. Email us to learn more.
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7 Communication Killers
Effectively communicating is essential to perceived competence at your job. Make sure you aren’t committing any of the 7 deadly sins of poor communication:
Attempting to prove you are right. If you find yourself pushing someone to see your way or attempting to create evidence to strengthen your side–step back. If you’re correct about something, you usually don’t have to force your point.
In one ear and out the other. Communication always goes two ways. Respond so that the other person knows you are listening and that you care about what they are saying. Often you can do this effectively with non-verbal cues, like nodding your head or sitting in a receptive stance.
Holding back. Don’t edit or hold back on important topics, when appropriate. Important topics are those that are "mission critical" to the organization or matters of ethics and integrity. Effective dialogue requires honesty, not just things people want to hear.
Allowing stress to interfere. Wearing your emotion on your sleeve will more often than not cloud the point you’re trying to make. Although stress is sometimes hard to avoid, communication will be clearer when external factors are not involved. Take a moment (or whatever length of time is needed) to collect yourself.
Broadcasting. It is hard to communicate with others when conversations are dominated by complaints, stated opinions, or being full of oneself. We all know people that have this problem–and they garner less respect than they could if they’d spend less time talking and more time listening.
Insincerity. Do your best to be sincere in everything you say to others. Others will respect knowing they can trust your opinions.
Speaking too soon. Fully listen to what people have to say and don’t cut them off. Make sure you fully understand your counterpart’s position before adding your two cents.
