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Welcome!

The Marketers’ Resource Edition — August 2011

>> 3 Integrated Marketing Ideas That Work
>> Digital Power: New Possibilities for Your Marketing
>> 3 Quick De–stress Tips
>> QR Codes on Business Cards
>> Manage, Find, and Distribute Your Digital Media

Fineline Printing Group

Feature Article
3 Integrated Marketing Ideas That Work

Here are three summarized integrated marketing ideas from the recent InterACT Virtual Conference and Expo’s closing session: “45 Integrated Marketing Ideas (That Work!) in 45 Minutes.” Top expert Jon Otto, CEO of Visions, Inc., delivered this advice:

  1. Know Your Customer
    Otto encourages marketers to develop a “1 to 1” marketing relationship where each individual on your list thinks that they are communicating with you directly. For the marketing manager, it is mass individualization — communication of personalized relevant messages to a large number of recipients. For the customer, it is: “Hey... they are really talking to me, individually.”

Read ideas 2 and 3.
Read the full article.
Register for the InterACT virtual show for free.

DIGITAL POWER: FINELINE’S NEXPRESS OPENS A WHOLE NEW WORLD OF POSSIBILITIES FOR YOUR MARKETING

Have you been frustrated because you need a small quantity of nicely printed items but can’t afford the price? Or, you want to personalize a few hundred postcards using your company’s special branded color, but can’t get the quality you need? Fineline’s new digital press gives our customers affordable solutions.

Digital Sample BookletThis state–of–the–art press provides clear coats to protect and highlight images, dimensional print to create a tactile impact, and the ability to print on plastics, magnets, packaging and more!

To get a free digital sample booklet, click here.

Read more about digital printing.

STRESSED OUT? 3 QUICK DE–STRESS TIPS THAT WORK

If your company and supervisor are like most these days, they are expecting more and more outputs from you with markedly less resources and time to help. This can result in a lot of unproductive and debilitating stress.

For instance, does this scenario sound familiar?

You’ve been working on a mission critical project for weeks, with random but urgent fires constantly derailing your progress. Suddenly, your boss wants to bump up a deadline!

Your heart pounds. Your face is flushed. Your stomach is in knots. Prepare for meltdown in 5... 4... 3... 2...

But wait! Before you lose your cool, here are some tricks to help regain your composure and get you back on track like a champ:

Click here to read three quick de–stress tips.

QR CODES ON BUSINESS CARDS

Putting a QR code on your business card is a useful. The question is: where should the QR code take the smartphone? If it goes to your website, the result can be useless if your website is not formatted for a smartphone's screen and it is impossible to read or use.

One of the best solutions we've seen is letting the QR Code take the viewer to a landing page that shows the business phone, cell phone, and email address of the person on the card with a button next to each. Pressing the button makes the call to the person or opens up an email dialog box. One might also add the capability to download a VCard if another button was pressed. This small set of choices is easy to read on the small screen and the button provides an instant action step.

More stuff of QR Codes:

MANAGE, FIND, AND DISTRIBUTE YOUR DIGITAL MEDIA

How brand-driven companies are saving time, money, and frustrations with digital asset management systems.

By Guy Vreeman, Director of Technology at Fineline Printing Group

Digital asset management systems (DAMS) make it easy to manage, find, and share valuable creative content like photos, logos, illustrations, video, and audio. These platforms are primarily geared for brand–driven corporations, advertising agencies, and non–profits–especially those with multiple office locations, affiliates, and partners.

Investments in creative content are maximized by making them accessible and easy to find. Significant time and resources are saved by eliminating lengthy searches for the “right” content. Employees no longer spend valuable time creating content that already existed. And, users can collaborate internally and externally by sharing files and expediting delivery of new digital media content.

Read full article.


Inspiration

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

—Dale Carnegie

Free Web–to–Print White Paper

Web-to-Print White PaperThis new white paper will make sure you understand how today’s marketers use technology to master the management of printed resources. Not only will you save money, communicate more effectively, and get products faster, you will also make your job easier.

Go here to order your complimentary 8–page issue.

The Magazine for Marketers

Free 2011-2012 Mail Chart

Did you recently get our August connect magazine? If not, let us know and we’ll get you on the list. Published bimonthly, the one–of–a–kind magazine engages marketing minds by researching relevant ideas and exploring new concepts that benefit anyone considered a “marketing personality.”

If you can’t wait, take a look at the digital version on our website.

Guess Who I Am.

This person was born into poverty to a single mother, in Kosciusko, Mississippi, and tumultuous childhood. She was raised for a time by her grandmother, who taught her to read. When she was six, she moved to Milwaukee, Wisconsin, with her mother, who worked grueling hours as a maid. She was also an extremely bright child who not only skipped kindergarten, but second grade, too.

Her teen years were difficult, but she managed to take control of her life and her destiny. At the age of 17, she began her career in radio broadcasting. Within two years, she was a local news anchor, becoming the youngest person and the first African–American to accomplish this.

She was briefly a news anchor in Baltimore and then relocated to Chicago to host the talk show AM Chicago. She had found her niche, and her show quickly became the most popular talk show in Chicago. Within a year after it went national, her renamed program became the highest–rated talk show in television history.

Among her accomplishments, this woman became the first African–American billionaire.

Who am I?

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