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E-Business Forum-brought to you by Fineline Printing Group

Welcome!

The Marketers’ Resource Edition — June 2011

>> Fineline Launches connect
>> Mobilizing Brand Loyalty with Trigger Marketing
>> How to Be an Effective Worrier
>> Can’t Miss Webinars

 Fineline Printing Group

Feature Article
connect: The Magazine for Marketers

June 2011 marks the launch of connect, a first–of–its–kind magazine for marketing professionals in central Indiana. Published bimonthly by Fineline Printing Group, the magazine engages marketing minds by researching relevant ideas and exploring new concepts that benefit anyone considered a “marketing personality.”

connect cover Your first issue of connect addresses the issue of R–E–S–P–E–C–T: the notion that marketing has not received the appreciation that it deserves, particularly its role of being germane to the success of an organization.

Look for your inaugural issue in your mailbox very soon. If you can’t wait, take a look at the digital version on our website.

Make sure you are signed up to receive connect. Click here to subscribe.

Let us know what you think!
MOBILIZING BRAND LOYALTY WITH PERSISTENT TRIGGER MARKETING

This is a white paper that we think you’ll find valuable. It examines and reviews the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.

With the advent of mobile technology came the promise of a new type of real–time interaction that is personalized and contextual. Creating a valuable, long–term engagement requires sustained focus and interactive dialog with the customer. It also requires being targeted, relevant and most of all, timely.

Check it out.

HOW TO BE AN EFFECTIVE WORRIER

Recent studies show worrying may actually serve a purpose. Worrying keeps us alert and helps us anticipate problems before they happen. If you are a worrywart, don’t worry!

Click here to read three tips to make worrying work for you, rather than against you.

CAN’T MISS WEBINARS

The Seven Deadly Sins of Web Page Landing Design

When:
Duration:
Cost: 		    June 28, 2011 (2:00 pm Eastern)
One Hour
Free

What You'll Learn: Avarice? Greed? Sloth? No, the seven deadly sins of landing page design include sins such as unclear calls–to–action, offering visitors too many choices, and neglecting to create trust with them. Listeners will learn about the common landing page issues, actionable fixes for these issues, ways to build online trust more quickly via your landing pages, and more.

Click here to register.


Cross–Channel Copywriting: Best Practices in Email, Mobile and Direct Mail

When:
Duration:
Cost: 		    On–Demand
One Hour
$79.00

What You'll Learn: Media availability and execution have shifted dramatically during the past four years. Planning, constructing and executing an effective direct marketing campaign that embraces both conventional and new media is constantly more complex. This webinar is aimed at the shrewd and savvy marketer. Master copywriter Herschell Gordon Lewis—author of the just-published book “Internet Marketing: Tips, Tricks, and Tactics”—will give you the tools to unscramble the creative demands that each medium proposes for maximum effectiveness as well as enable your creative team to produce an integrated campaign... and a great one at that.

Click here to register.


The QR Code’s Impact on Direct Mail and Print: Delivering Improved Campaign Measurement, ROI and Conversion Rates.

When:
Duration:
Cost: 		    June 23, 2011 (2:00 pm Eastern)
One Hour
Free

What You'll Learn: The benefits and limitations of 2D barcodes, how QR codes, Microsoft Tags, and other technologies compare, which target markets are most receptive to this technology, and best practices and strategies for blending QR Codes with direct mail.

Click here to register.

Free QR Code Primer

QR Code PrimerQR Codes are everywhere, linking your offline to online messaging. Fineline’s QR Code Primer is a quick read and will get you up to speed on the features and benefits of this proven (free) technology and cross media tactic. Go here to order your complimentary 8-page issue.

Free 2011-2012 Mail Chart

Updated postal pricing went in effect April 17, 2011. Click to order our new double–sided Mail Chart with the new prices for First–Class, Standard, and Periodical mailing. This poster is a great way to have this new pricing–as well as letter–sized dimensional standards and envelope sizes–available at a glance, whenever you need it.

Calling All Current (and Future) Woman Leaders

On Tuesday, September 13, six extraordinary and inspiring accomplished women speakers will share their wisdom and knowledge, mentoring those who attend the second annual 2011 IWL Women’s Leadership Conference. The purpose of the day is to encourage women to enhance their personal and professional leadership goals. Don’t miss this special opportunity to join these inspiring leaders and attendees from around the State of Indiana for this energizing day of skill building, networking, and knowledge exchange.

Go here to learn more and register. Fineline is a proud sponsor of this event.

Guess Who I Am.

This woman was born on May 12, 1918, in Hot Wells, Texas, to Edward and Lula Wagner. The youngest of four children, she learned about responsibility and hard work from her mom, who worked 14–hour days to support her family. As a young girl, she spent much of her time caring for her older brother who had tuberculosis.

She got married at age 17, but the marriage did not last. To support her three young children, she took several jobs. As sales director for World Gift, she eventually resigned because she’d been passed over for promotion one too many times.

Frustrated, she sat down to write a book, hoping that by describing her setbacks she could help other women succeed where she had not. After several weeks of writing, she realized she had a business plan instead of a book.

At age 45, with just $5,000, she started her own company. The company’s founding principle was the Golden Rule, and she encouraged her sales consultants with prize— and praise—based incentives. She made a small profit her first year, and the company has continued to grow ever since.

In 2009, the company reported its wholesale sales at $2.5 billion. Our mystery woman is the indomitable first lady of business.

Click to Reveal Name

Inspiration

“Don't be afraid to take a big step if one is indicated. You can't cross a chasm in two small jumps.”

—David Lloyd George


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