Fineline Printing Group
Commercial Printing Solutions for Your Business
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Direct Mail is one of the most robust and powerful media channels in your marketing arsenal. It generates responses, makes the sale, drives home a stronger message, and deepens relationships. So, how can you increase the performance of your mailings, while potentially reducing costs? Consider Fineline’s new service, the Optimizer. The Optimizer finds ways to:

  • Reduce costs
  • Save time
  • Eliminate wastes
  • Boost deliverability
  • Increase open rates
  • Clean up your lists
  • Enhance your lists
  • Promote eco-friendly practices


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    Direct Mailing Solutions

    Once your print project has been produced, you still have to distribute it to your clients. That's why we've partnered up with the United States Postal Service to provide direct mailing services and reduce your postage rates. Why go anywhere else when we have it all here?

    Direct Mailing Services
    Breakdown of the Benefits

    Latest USPS Software - We have the latest USPS approved software for verifying your addresses and making sure your list is C.A.S.S. certified.

    Skip the Middle Man - By utilizing our printing and mailing solutions, you can avoid dealing with the hassle of a middle distributor.

    Save Money - Our partnership with the USPS allows us to mail your mailings for a fraction of the cost you would pay if you went through them directly.

    Addressing, Inserting and Tabbing - We can address and machine insert your pieces into the most common book envelops to save you time and money, then tab your jobs to reduce your postage expenses.

    Hand Sorting, Hand Stuffing, Hand Mailing - Not all mailing pieces are cut and dry, and some of them need to be handled delicately by hand. We can take care of those jobs too! No problem.

    Intelligent Bar Codes and Their Advantages
    POSTNET vs. IMB

    The Intelligent Mail barcode (IMB) can uniquely identify every piece of mail entering the postal system, a first for the USPS. This technology will enable unprecedented visibility into the postal network for mailers and for the Postal Service itself. For example, the advanced barcode will enable mailers to track all outbound statements and inbound payments, greatly improving customer communications when there is a question about a bill or payment.

    First introduced in 2006, the bar code largely has been a voluntary program for mailers. More than one billion pieces of mail have already been processed with the new technology, and in May 2011, it will be a mandatory requirement for mailers who want to receive certain postal discounts.

    The Intelligent Mail barcode also enables mailers to have more visibility into the processing and delivery of their mailpieces. Using the full-service Intelligent Mail barcode, the USPS will provide free “Start the Clock” information. At some point, Seamless Acceptance also will be available and will further reduce the mail processing time requirements of inducting the mail into the postal system.

    Mailers will be able to track mail with end-to-end visibility using the OneCode CONFIRM. Mailers will know when revenue-generating mailpieces have arrived, so that they can maximize marketing resources. For return and remittance mail, businesses will know when their customers have mailed payments. This can improve operational efficiencies.

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    Move Update Regulations

    The Postal Service is stepping up its efforts to reduce undeliverable-as-addressed (UAA) mail. New Move Update are now in effect. To be ready, mailers must begin using addresses that were updated no earlier than Aug. 20. The Move Update standards provide options for customers to reduce the number of mailpieces that require forwarding, return or being treated as waste by periodically matching address records with customerfiled change-of-address orders.

    Here are the changes related to Move Update processing:

  • Increase the minimum frequency of Move Update processing from 185 calendar days to 95 days prior to the date of mailing.
  • Extend the new Move Update standards to include all Standard Mail — letters, flats, parcels and Not Flat-Machinables — as well as automation-rate and presort-rate First-Class Mail.
  • Read more about the new regulations by clicking the link below!

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